Social Media Blog Posts

  • Everything or Small Business Only?
Twitter Ads PPC

28 Nov, 2012

Twitter Ads: Terrible or Terrific?

By Elizabeth Marsten

In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but few data-supported case studies with results. Armed with PPC intern Tim, a $100 head start from a… Read More

Verify Pinterest Page Social Media

14 Nov, 2012

Claim Your New Pinterest Business Page Today

By Portent Team

In a move that probably should have happened a year ago, Pinterest has finally announced business pages (as well as a new set of business terms of service). What’s New About Business Pages? Not a lot, which is a good thing because sometimes it’s tricky to implement social media advice. Basically, business pages make three major… Read More

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Social Media

7 Nov, 2012

The social candidacy: The elections Facebook influenced

By Ian Lurie

Or, if you’re a Republican: “What the hell just happened?!” The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th… Oops. The… Read More

Portent LinkedIn Company Page Social Media

11 Oct, 2012

Optimize Your New LinkedIn Company Page in 7 Steps

By Portent Team

LinkedIn has finally rolled out the new company pages to everyone. Along with a bunch of little changes, there are a few major ones: The redesign itself, cover images, and the fact that company pages are now visible through the LinkedIn mobile and iPad apps. These hip new LinkedIn company pages are sort of like… Read More

Social Media

5 Oct, 2012

Social media politics: Portent goes primetime on KOMO 4 News

By Ian Lurie

For folks who wanted to see a video of my KOMO 4 Primetime appearance: You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.” You can see our report on the topic in this blog post. And… Read More

Worst Meatball Sandwich Ever Social Media

25 Sep, 2012

How to Optimize Social Networks for Local SEO

By Portent Team

When it comes to optimizing your local business for search, you know that directories play a significant role in building authority for a company. But we know you’re cooler than that. You want more from your local search optimization strategy. You want to get SOCIAL!!! Why You Can’t Ignore Social Optimization You can’t afford not… Read More

Social Media

18 Sep, 2012

Best Practices: New Twitter Headers and Mobile Updates

By Portent Team

Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and… Read More

Twitter-dislike Social Media

17 Sep, 2012

Why I Hate the Twitter Follow Limit

By Portent Team

We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a… Read More

Facebook shares spike after Mark Zuckerberg says 'search' Social Media

13 Sep, 2012

6 reasons to ignore Facebook search (for now)

By Ian Lurie

I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks: Batten down the hatches, Google! The big bad Facebook has set its sights on you! Or not. Take a… Read More

pinterest-icon Social Media

30 Aug, 2012

Possibilities of Pinterest Webinar SlideDeck

By Portent Team

I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation… Read More

Twitter SEO Profile Social Media

14 Aug, 2012

Are You Making the Right First Impression on Twitter?

By Portent Staff

First impressions are important. I remember when I was younger; I met a girl on a cruise that was high class and a lot wealthier than I was. Ordinarily she wouldn’t have given me a second glance, but after I saved her from an ill-advised swim, we fell in love almost immediately, even though she… Read More

Portent Placeholder Social Media

3 Aug, 2012

Mariners Social Media Night

By Portent Staff

Since moving downtown to the Smith Tower, Portent has been getting a lot more social in Seattle. So when we saw that the Mariners were hosting a Social Media Night on August 1st, we grabbed our smart phones and headed over. Social Media Night Many sports organizations have been early adopters of social media, and… Read More

Social Media

31 Jul, 2012

Your social media routine – slides from the webinar

By Ian Lurie

I did the 7th Portent webinar today. The topic: Your social media routine. I talked all about tying together tools like Pocket, If This, Then That and Buffer to make social media marketing more efficient. The handy-dandy link bundle is here. The audio file, for all you podcast listeners out there: [ Your social media… Read More

Portent Placeholder Social Media

23 Jul, 2012

How to Optimize Your Google+ Local Business Page

By Portent Team

As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones suffering. Even… Read More

Tweet Social Media

26 Jun, 2012

How to Tweet Like You’re Not a Business

By Portent Staff

It’s Twitter Tuesday! And what a lovely Twitter Tuesday it is. This week we’re talking about tweeting for businesses. If Mitt Romney really is right and corporations are people, then they sure don’t act like it on Twitter. And that’s too bad. People don’t want to do business with a business; people want to do… Read More