The Portent Blog

Portent LinkedIn Company Page Social Media

11 Oct, 2012

Optimize Your New LinkedIn Company Page in 7 Steps

By Bryden McGrath

LinkedIn has finally rolled out the new company pages to everyone. Along with a bunch of little changes, there are a few major ones: The redesign itself, cover images, and the fact that company pages are now visible through the LinkedIn mobile and iPad apps. These hip new LinkedIn company pages are sort of like… Read More

komo-4-social-media Social Media

5 Oct, 2012

Social media politics: Portent goes primetime on KOMO 4 News

By Ian Lurie

For folks who wanted to see a video of my KOMO 4 Primetime appearance: You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.” You can see our report on the topic in this blog post. And… Read More

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Worst Meatball Sandwich Ever Social Media

25 Sep, 2012

How to Optimize Social Networks for Local SEO

By Doug Antkowiak

When it comes to optimizing your local business for search, you know that directories play a significant role in building authority for a company. But we know you’re cooler than that. You want more from your local search optimization strategy. You want to get SOCIAL!!! Why You Can’t Ignore Social Optimization You can’t afford not… Read More

New-Twitter-Profile Social Media

18 Sep, 2012

Best Practices: New Twitter Headers and Mobile Updates

By Bryden McGrath

Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and… Read More

Twitter-dislike Social Media

17 Sep, 2012

Why I Hate the Twitter Follow Limit

By Isla McKetta

We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a… Read More

facebook-shares-search Social Media

13 Sep, 2012

6 reasons to ignore Facebook search (for now)

By Ian Lurie

I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks: Batten down the hatches, Google! The big bad Facebook has set its sights on you! Or not. Take a… Read More

pinterest-icon Social Media

30 Aug, 2012

Possibilities of Pinterest Webinar SlideDeck

By Doug Antkowiak

I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation… Read More

twitter Social Media

14 Aug, 2012

Are You Making the Right First Impression on Twitter?

By Portent Staff

First impressions are important. I remember when I was younger; I met a girl on a cruise that was high class and a lot wealthier than I was. Ordinarily she wouldn’t have given me a second glance, but after I saved her from an ill-advised swim, we fell in love almost immediately, even though she… Read More

Social Media

3 Aug, 2012

Mariners Social Media Night

By Portent Staff

Since moving downtown to the Smith Tower, Portent has been getting a lot more social in Seattle. So when we saw that the Mariners were hosting a Social Media Night on August 1st, we grabbed our smart phones and headed over. Social Media Night Many sports organizations have been early adopters of social media, and… Read More

daily routine Social Media

31 Jul, 2012

Your social media routine – slides from the webinar

By Ian Lurie

I did the 7th Portent webinar today. The topic: Your social media routine. I talked all about tying together tools like Pocket, If This, Then That and Buffer to make social media marketing more efficient. The handy-dandy link bundle is here. The audio file, for all you podcast listeners out there: [ Your social media… Read More

Social Media

23 Jul, 2012

How to Optimize Your Google+ Local Business Page

By Doug Antkowiak

As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones suffering. Even… Read More

Tweet Social Media

26 Jun, 2012

How to Tweet Like You’re Not a Business

By Portent Staff

It’s Twitter Tuesday! And what a lovely Twitter Tuesday it is. This week we’re talking about tweeting for businesses. If Mitt Romney really is right and corporations are people, then they sure don’t act like it on Twitter. And that’s too bad. People don’t want to do business with a business; people want to do… Read More

InboxQ Social Media

19 Jun, 2012

InboxQ: Spread Your Twitter Authority Like Butter

By Bryden McGrath

Believe it or not, there are people on Twitter that don’t know you exist.   I know, it came as a shock to me and my 300 followers as well. But Twitter is a conversation, and whether you’re a person or a person representing a brand, you can’t converse with anyone who doesn’t know you… Read More

Social Media

12 Jun, 2012

Read This Because I Said So… The Power of Persuasion

By Doug Antkowiak

“Because I said so” worked with your mom and it works in marketing. “Because” is a magical word because when people hear it, they start to buy in. Taking its roots from the phrase bi cause during the 13th Century, “because” introduces a direct reason for any occurrence or action in a statement. Last month,… Read More

means business Social Media

21 May, 2012

Social media means business: Slides from the seminar

By Ian Lurie

Last week, I did my first half-day seminar: Social Media Means Business. It was a great group, and we’re converting and editing the video (soon to be on sale on an internet near you) now. In the mean time, here are the slides I used. Gratuitous Meerkat picture included: Social media means business presentation View… Read More