Social Media Blog Posts
Social Media 31 Jul, 2012
Your social media routine – slides from the webinar
By Ian Lurie
I did the 7th Portent webinar today. The topic: Your social media routine. I talked all about tying together tools like Pocket, If This, Then That and Buffer to make social media marketing more efficient. The handy-dandy link bundle is here. The audio file, for all you podcast listeners out there: [ Your social media… Read More
Social Media 23 Jul, 2012
How to Optimize Your Google+ Local Business Page
By Portent Team
As a note, this blog post was supposed to publish last month around the announcement of Google+ Local. Unfortunately, I’ve been expecting Google+ to magically fix itself and update our currently blank profile image to one of the images we submitted. We’re still waiting. From what I hear, we’re not the only ones suffering. Even… Read More
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Social Media 26 Jun, 2012
How to Tweet Like You’re Not a Business
By Portent Staff
It’s Twitter Tuesday! And what a lovely Twitter Tuesday it is. This week we’re talking about tweeting for businesses. If Mitt Romney really is right and corporations are people, then they sure don’t act like it on Twitter. And that’s too bad. People don’t want to do business with a business; people want to do… Read More
Social Media 19 Jun, 2012
InboxQ: Spread Your Twitter Authority Like Butter
By Portent Team
Believe it or not, there are people on Twitter that don’t know you exist. I know, it came as a shock to me and my 300 followers as well. But Twitter is a conversation, and whether you’re a person or a person representing a brand, you can’t converse with anyone who doesn’t know you… Read More
Social Media 12 Jun, 2012
Read This Because I Said So… The Power of Persuasion
By Portent Team
“Because I said so” worked with your mom and it works in marketing. “Because” is a magical word because when people hear it, they start to buy in. Taking its roots from the phrase bi cause during the 13th Century, “because” introduces a direct reason for any occurrence or action in a statement. Last month,… Read More
Social Media 21 May, 2012
Social media means business: Slides from the seminar
By Ian Lurie
Last week, I did my first half-day seminar: Social Media Means Business. It was a great group, and we’re converting and editing the video (soon to be on sale on an internet near you) now. In the mean time, here are the slides I used. Gratuitous Meerkat picture included: View more presentations from Ian Lurie
Social Media 8 May, 2012
How to Use Hootsuite and Twitter Lists to Engage Your Audience
By Portent Staff
And a fine Twitter Tuesday to you as well. A Hootsuite tutorial about using Twitter lists can only begin with a beautiful memory. I remember when I got my first Twitter follower. I was a bright-eyed web surfer with a bushy tail (since birth). @getfree_ebooks3 followed me, and our relationship blossomed. She was beautiful. I… Read More
Social Media 25 Apr, 2012
The 10 Dumbest Tweets of All Time & the Idiots Who Wrote Them
By Portent Team
It’s amazing how 140 characters can have such an impact on your career. Now that we live in a world where “Google before you tweet” is the new “think before you speak,” we all know how important it is to digest a witty thought before broadcasting it into the universe. The next time you feel… Read More
Design & Development 20 Apr, 2012
Introducing the Facebook Custom Tab Generator
By Portent Staff
Custom tabs on Facebook Pages allow us to display our own HTML content inside Facebook Pages by embedding code in iframes. This is done by creating a Facebook app and providing a few parameters (like the URL where our custom HTML page is located). Here’s an example of a custom tab: Add a Custom Tab… Read More
Social Media 18 Apr, 2012
Avinash Kaushik & His Awesome Google Plus Updates
By Portent Team
When it comes to writing updates in Google+, some of the most influential people use the following formula to make their posts stand out: (Title in bold) + (3 to 4 short paragraphs) + #hashtag + URL + Picture = Awesome Update The inspiration of this post comes from Avinash Kaushik. I’m sure we’ve all… Read More
Social Media 9 Apr, 2012
How to Upload More Original Content to Pinterest: Pins for 31 Categories
By Portent Team
By now, we all know Pinterest is the “latest,” “greatest” and “hottest” social network out there. Pinterest boasts some eye-popping statistics, like the fact that it passed Twitter in referrals and broke into the top 30 US sites in terms of pageviews in February. Still, the hullabaloo over copyright issues has scared some users away. Pin It Terms… Read More
Social Media 29 Mar, 2012
Facebook is Watching You
By Portent Team
A post in the Subreddit r/Facebook on Wednesday claims to show you how to identify people you don’t know who view your profile. It raises a serious question: Is Facebook recording every move you make on the social network? How would you feel if you knew if Facebook recorded your name, location, action and time… Read More
Social Media 29 Mar, 2012
You’ll “Like” Our Facebook Timeline Guide
By Portent Team
As Facebook upgrades all business pages to Timeline on March 30, 2012, we wanted to make a living infographic of the new Facebook Timeline design to help everyone make the change. Portent’s Timeline Dimensions page on Facebook displays best practices for the Facebook Timeline cover photo dimensions, profile and photo dimensions as well as custom… Read More
Social Media 21 Mar, 2012
44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success
By Portent Team
In Suzanne Collins’ post-apocalyptic young adult novel The Hunger Games, 16-year-old Katniss Everdeen finds herself in a televised fight to the death with other teenagers. If she’s to survive, she’ll need some luck. But when it came to making sure the $75 million Hollywood adaptation would be a success, Lionsgate knew luck wasn’t something they could… Read More
Social Media 8 Mar, 2012
Networking at Search Marketing Conferences: 3 Tips for the Painfully Shy
By Portent Team
‘Tis the season… for search marketing conferences, that is. I have several colleagues who just returned from SMX West (and learned some lessons in search marketing). I myself just returned from SEMpdx’s SearchFest 2012, and there are many more conferences coming up this year – so many that I won’t even try to list… Read More