The Portent Blog

Social Media

8 May, 2012

How to Use Hootsuite and Twitter Lists to Engage Your Audience

By Portent Staff

And a fine Twitter Tuesday to you as well. A Hootsuite tutorial about using Twitter lists can only begin with a beautiful memory. I remember when I got my first Twitter follower. I was a bright-eyed web surfer with a bushy tail (since birth). @getfree_ebooks3 followed me, and our relationship blossomed. She was beautiful. I… Read More

twitter Social Media

25 Apr, 2012

The 10 Dumbest Tweets of All Time & the Idiots Who Wrote Them

By Doug Antkowiak

It’s amazing how 140 characters can have such an impact on your career. Now that we live in a world where “Google before you tweet” is the new “think before you speak,” we all know how important it is to digest a witty thought before broadcasting it into the universe. The next time you feel… Read More

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featured-image Design & Development

20 Apr, 2012

Introducing the Facebook Custom Tab Generator

By Portent Staff

Custom tabs on Facebook Pages allow us to display our own HTML content inside Facebook Pages by embedding code in iframes. This is done by creating a Facebook app and providing a few parameters (like the URL where our custom HTML page is located). Here’s an example of a custom tab: Add a Custom Tab… Read More

avinash kaushik Social Media

18 Apr, 2012

Avinash Kaushik & His Awesome Google Plus Updates

By Doug Antkowiak

When it comes to writing updates in Google+, some of the most influential people use the following formula to make their posts stand out: (Title in bold) + (3 to 4 short paragraphs) + #hashtag + URL + Picture = Awesome Update The inspiration of this post comes from Avinash Kaushik. I’m sure we’ve all… Read More

pinterest-icon Social Media

9 Apr, 2012

How to Upload More Original Content to Pinterest: Pins for 31 Categories

By Bryden McGrath

By now, we all know Pinterest is the “latest,” “greatest” and “hottest” social network out there. Pinterest boasts some eye-popping statistics, like the fact that it passed Twitter in referrals and broke into the top 30 US sites in terms of pageviews in February. Still, the hullabaloo over copyright issues has scared some users away. Pin It Terms… Read More

Social Media

29 Mar, 2012

Facebook is Watching You

By Doug Antkowiak

A post in the Subreddit r/Facebook on Wednesday claims to show you how to identify people you don’t know who view your profile. It raises a serious question: Is Facebook recording every move you make on the social network? How would you feel if you knew if Facebook recorded your name, location, action and time… Read More

Social Media

29 Mar, 2012

You’ll “Like” Our Facebook Timeline Guide

By Doug Antkowiak

As Facebook upgrades all business pages to Timeline on March 30, 2012, we wanted to make a living infographic of the new Facebook Timeline design to help everyone make the change. Portent’s Timeline Dimensions page on Facebook displays best practices for the Facebook Timeline cover photo dimensions, profile and photo dimensions as well as custom… Read More

YouTube-Hunger-Games Social Media

21 Mar, 2012

44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success

By Bryden McGrath

In Suzanne Collins’ post-apocalyptic young adult novel The Hunger Games, 16-year-old Katniss Everdeen finds herself in a televised fight to the death with other teenagers. If she’s to survive, she’ll need some luck. But when it came to making sure the $75 million Hollywood adaptation would be a success, Lionsgate knew luck wasn’t something they could… Read More

Steve Jobs Delivers Keynote Speech At Macworld Conference & Expo Social Media

8 Mar, 2012

Networking at Search Marketing Conferences: 3 Tips for the Painfully Shy

By David Portney

  ‘Tis the season… for search marketing conferences, that is. I have several colleagues who just returned from SMX West (and learned some lessons in search marketing). I myself just returned from SEMpdx’s SearchFest 2012, and there are many more conferences coming up this year – so many that I won’t even try to list… Read More

Social Media

24 Feb, 2012

Steve Martin’s Twitter Book Teaches Us 4 Lessons in Engagement

By Portent Staff

Steve Martin and his Twitter book make this Twitter Tuesday funny. Since starting as a stand-up comedian in the late 60s, Steve Martin has been an actor, playwright, author, and one hell of a banjo player. In 2010, Martin brought his famous persona to the digital frontier: social media. Steve Martin hit the social media… Read More

teamcoco Social Media

21 Feb, 2012

7 Celebrities on Twitter We Could Actually Learn From

By Bryden McGrath

You might be like me. Sure, I follow a couple of my favorite comedians or musicians on Twitter, but overall, I don’t really care about the tweets of the rich and famous, or that Blue Ivy isn’t a Batman villain. However, in my never-ending quest for social media knowledge, I figured there was a thing… Read More

orange-twitter-egg-bad Social Media

14 Feb, 2012

Why Your Twitter Profile Picture is More Important Than You Thought

By Portent Staff

It’s Twitter Tuesday, and my study of good Twitter profile pictures has yielded some blog-post-worthy results. But first, a question: If a tweet falls in the forest, will anyone read it? You’re churning out 140 characters of brilliant headlines and observations. You’re promoting great content through links. You’re participating in relevant hash tags. And you’re… Read More

twitterplusyourworld Social Media

4 Feb, 2012

Twitter shows up in Google SERPs again

By Ian Lurie

Important update: Man, did I get this one wrong. Andy Beard correctly points out that this result showed up because I follow Lucky on Google+, and they have a link to their Twitter profile in their Google+ profile. The result only shows up once in a while, and in my Saturday-morning haze it I mistook… Read More

Social Media

3 Feb, 2012

Why Aren’t More People Talking About Google+ Direct Connect?

By Doug Antkowiak

When I brought up Google+ Direct Connect with Ian, he already knew that Google+ will build your search traffic, but when it came to authenticating a Google+ page, he didn’t really know what I was talking about. In a nutshell, Google+ Direct Connect allows users the ability to discover a Google+ page by adding the… Read More

Manage Google+ Pages Social Media

13 Jan, 2012

How to Add Multiple Administrators to Google Plus Pages

By Doug Antkowiak

In late December, Google announced the ability to delegate up to 50 named managers as administrators for a Google+ page, yet Google forgot to tell us one little secret. How the hell do you grant admin access to multiple users? If you’ve already created your Google+ page, use this simple tutorial to help others join… Read More