Social Media Blog Posts

  • Everything or Small Business Only?
Manage Google+ Pages Social Media

13 Jan, 2012

How to Add Multiple Administrators to Google Plus Pages

By Portent Team

In late December, Google announced the ability to delegate up to 50 named managers as administrators for a Google+ page, yet Google forgot to tell us one little secret. How the hell do you grant admin access to multiple users? If you’ve already created your Google+ page, use this simple tutorial to help others join… Read More

Social Media

11 Jan, 2012

Utilizing Facebook Insights to Identify Potential

By Ryan Moothart

When you run an ad campaign in Facebook to get more fans for your business page, you’re able to analyze your performance using Facebook Insights. Recently, Facebook completely removed the old version of Insights and made their new version mandatory. If you’re not familiar with the new Insights, they feature more in-depth and granular information… Read More

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Facebook Warning Social Media

10 Dec, 2011

What Happens When the Social Media Guy Gets Banned from Facebook

By Portent Team

Today, I received this lovely message from Facebook. I know what you’re thinking. What did straight-edge Doug do to anger his favorite social network? The short answer is that I posted a cartoon of two people having sex while making status updates on their phones with the caption, “Looks like this is the new definition… Read More

StumbleUpon Grows to 20 Million Members Social Media

14 Nov, 2011

Visualizing the StumbleUpon Audience

By Portent Team

StumbleUpon has gone from hipster niche play to social media giant. In this post, I’ll analyze and visualize the StumbleUpon audience, and give some tips for marketers seeking to use this channel to drive traffic. With more than 20 million users, sending more than 1 billion referrals per month, StumbleUpon is a major player in… Read More

Calling All Cougs Social Media

12 Nov, 2011

Want An Internet Marketing Internship? Take My Advice

By Portent Team

Yes, it’s true. Portent is looking for two interns: a social media intern and a PPC intern for the winter months. The position starts ASAP and both have the potential for full-time employment. If you know someone fresh out of college who might dig a fun gig where they’ll learn the ropes of internet marketing,… Read More

Facebook Tips for Business Social Media

12 Oct, 2011

11 Tips for Making Facebook Your Business’ BFF

By Mike Fitterer

You know what’s startling? The endless supply of companies that EPIC FAIL in the Facebook realm.  Soooo many companies grasp that they should be on Facebook. They get that this whole “Social Media” thing can positively impact their business. The problem is that many businesses opt to have the CTO’s 12-year-old create an account and… Read More

Portent Placeholder Social Media

16 Aug, 2011

Baby, Oh… What Justin Bieber Taught Me About Social Media

By Portent Team

Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few… Read More

Facebook Logo Social Media

15 Aug, 2011

Facebook Fandom: One Portentite’s Evolving Experience

By Mike Fitterer

The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better.  I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider. … Read More

Portent Placeholder Social Media

11 Aug, 2011

Facebook Reveal Tab Tutorial

By Portent Staff

I am going to explain how to create a Facebook tab with like to reveal functionality from start to finish. You will need to have PHP and cURL installed on your server to make this work. Step 1: Download facebook.php from the Facebook PHP SDK You can get a copy of the PHP SDK here.… Read More

Will people scan this QR Code? Social Media

23 Jun, 2011

QR Codes: A Social Experiment at SMX

By Michael Wiegand

A few weeks ago at SMX, I wanted to try something. I was too busy to order business cards in the weeks leading up to the conference. And in lieu of taking generic company cards to the show, I figured I’d make a QR code for folks to scan. QR Code Destination At a conference… Read More

Portent Placeholder Social Media

16 Jun, 2011

Twitter SEO Strategies for Online Newspapers & Magazines

By Portent Staff

Twitter SEO Strategies for Online Newspapers and Magazines – Part 1 This is the introduction to a series about how online newspapers and magazines can use Twitter for SEO and achieve greater visibility in the process. Twitter is an SEO signal. Google and Bing have told us so. Through observation we know that Tweets can… Read More

Portent Placeholder Social Media

2 Jun, 2011

Google +1: NOT the internet marketing messiah

By Ian Lurie

In the last few weeks, Google’s been hyping their new +1 voting feature. Click the little +1 and tell everyone you liked a particular search result. Then they announced the +1 button. Click that and tell your network about a page you like, right from that page. You don’t have to be on Note… Read More

Portent Placeholder Social Media

10 Mar, 2011

Update: Facebook Iframe Bug Fixed!

By Portent Team

Note: The following post was written on March 10, 2011. Facebook has since fixed Bug 15200 and pushed back the deadline for creating new FBML apps to Friday, March 18th as announced on the Facebook Developer Blog. Having trouble viewing a Facebook iframe via https? You’re not alone. When the Portent development team was hard… Read More

Portent Placeholder Social Media

14 Feb, 2011

Facebook Page Changes You Must Make Before You Upgrade

By Portent Team

Facebook finally made the page design changes we all expected since their accidental upload in December. Tabs are gone, FBML is on the way out and pages can talk to other pages (hope you’re hungry for a tasty batch of Facebook Spam). Every Facebook marketer should be asking themselves, "When do I have to upgrade… Read More

Portent Placeholder Social Media

13 Jan, 2011

A Facebook Events Rant – RSVPs and the Event Wall

By Portent Staff

I do a lot of Facebook events. Every other week I send invitations to a list nearing 800 people. It’s an opt-in list. All are members of an organization and Facebook is where we communicate with each other. Of those 800, between 150 and 300 typically attend. That means 500-650 do not. When someone attends… Read More