Social Media Blog Posts

  • Everything or Small Business Only?
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16 Jun, 2011

Twitter SEO Strategies for Online Newspapers & Magazines

By Portent Staff

Twitter SEO Strategies for Online Newspapers and Magazines – Part 1 This is the introduction to a series about how online newspapers and magazines can use Twitter for SEO and achieve greater visibility in the process. Twitter is an SEO signal. Google and Bing have told us so. Through observation we know that Tweets can… Read More

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2 Jun, 2011

Google +1: NOT the internet marketing messiah

By Ian Lurie

In the last few weeks, Google’s been hyping their new +1 voting feature. Click the little +1 and tell everyone you liked a particular search result. Then they announced the +1 button. Click that and tell your network about a page you like, right from that page. You don’t have to be on Google.com. Note… Read More

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10 Mar, 2011

Update: Facebook Iframe Bug Fixed!

By Portent Team

Note: The following post was written on March 10, 2011. Facebook has since fixed Bug 15200 and pushed back the deadline for creating new FBML apps to Friday, March 18th as announced on the Facebook Developer Blog. Having trouble viewing a Facebook iframe via https? You’re not alone. When the Portent development team was hard… Read More

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14 Feb, 2011

Facebook Page Changes You Must Make Before You Upgrade

By Portent Team

Facebook finally made the page design changes we all expected since their accidental upload in December. Tabs are gone, FBML is on the way out and pages can talk to other pages (hope you’re hungry for a tasty batch of Facebook Spam). Every Facebook marketer should be asking themselves, "When do I have to upgrade… Read More

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13 Jan, 2011

A Facebook Events Rant – RSVPs and the Event Wall

By Portent Staff

I do a lot of Facebook events. Every other week I send invitations to a list nearing 800 people. It’s an opt-in list. All are members of an organization and Facebook is where we communicate with each other. Of those 800, between 150 and 300 typically attend. That means 500-650 do not. When someone attends… Read More

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5 Jan, 2011

RSS – The Black Leather Jacket of the Internet

By Portent Staff

Among all the new trends for 2011 I’m reading about the imminent death of RSS. People have moved on to Twitter and Facebook. Really? Me thinks some prognosticators need to cool their jets. First, RSS was never popular to begin with. What did it reach, a 15% market share? Twitter probably got more users in… Read More

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4 Jan, 2011

Is 2011 the Year of Local Mobile Social?

By Portent Staff

Some say 2010 was the year of local search, some say it was the year of mobile and others say the year of social. Strong arguments can be made for all three.   Google reimagined local search. Looking back it seems like each month the search engine introduced new changes. The three/seven pack of local… Read More

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6 Dec, 2010

New Facebook Profile Changes

By Portent Team

It's apparent that the new profile changes are Facebook's way of allowing each profile to take on a narrative. Personal biography information like your job status, education and home town are clustered together and bumped to the top of the page.

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19 Nov, 2010

Promoting Your Company on LinkedIn Just Got Easy (Kind of)

By Portent Team

As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it's more influential than ever.

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19 Oct, 2010

News Feed Optimization: Get the Most from Your Facebook Content

By Portent Team

Optimizing your Facebook posts for the News Feed should be your first plan of attack in your battle for social marketing supremacy.

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20 Sep, 2010

My first foray into sponsored tweets. FAIL.

By Ian Lurie

Note that I am using ad.ly as part of this test. I am not saying ad.ly is bad. They have a great site, a nice toolset and make no promises. I am suggesting (spoiler alert) that sponsored tweets rank in profitability somewhere below hiring alchemists to try to turn lead into gold. Sometimes, I just… Read More

Social Media

26 Jul, 2010

SEO and Social Media: Huzzah Seminar Video

By Ian Lurie

I taught part of another Huzzah! training today. The topic: SEO and social media. I talked about how to build a real, natural audience in social media, and take advantage of that in your link building and content efforts. I recorded the whole thing. Huge sound problems again – I’m cursed, apparently, at Wappow’s offices.… Read More

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17 Mar, 2010

Should I Run a Contest for Linkbait or Social Media?

By Portent Staff

Should you use online contests for social media and SEO?

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8 Mar, 2010

Oscar Movies are Like Optimized Websites

By Portent Staff

Did you watch The Oscars last night? It occurred to me that motion pictures are a lot like websites primed for organic search and social media. Movies as Websites Think about the meticulous attention to detail that goes into an Academy Awards caliber movie. It requires a compelling story – well written, skillfully performed, lovingly… Read More

Social Media

3 Mar, 2010

YouTube videos are 50x more likely hit page 1

By Ian Lurie

One innocent Tweet and everyone went nuts. Sheesh. The YouTube Video Optimization session at SMX West today kicked butt. Out of many cool tidbits, one really stood out: Matt Ballek pointed out a Forrester study showing that an optimized YouTube video is 50x more likely to get onto page 1 of Google than an optimized… Read More