Social Media Blog Posts

  • Everything or Small Business Only?
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5 Jan, 2011

RSS – The Black Leather Jacket of the Internet

By Portent Staff

Among all the new trends for 2011 I’m reading about the imminent death of RSS. People have moved on to Twitter and Facebook. Really? Me thinks some prognosticators need to cool their jets. First, RSS was never popular to begin with. What did it reach, a 15% market share? Twitter probably got more users in… Read More

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4 Jan, 2011

Is 2011 the Year of Local Mobile Social?

By Portent Staff

Some say 2010 was the year of local search, some say it was the year of mobile and others say the year of social. Strong arguments can be made for all three.   Google reimagined local search. Looking back it seems like each month the search engine introduced new changes. The three/seven pack of local… Read More

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6 Dec, 2010

New Facebook Profile Changes

By Portent Team

It's apparent that the new profile changes are Facebook's way of allowing each profile to take on a narrative. Personal biography information like your job status, education and home town are clustered together and bumped to the top of the page.

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19 Nov, 2010

Promoting Your Company on LinkedIn Just Got Easy (Kind of)

By Portent Team

As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it's more influential than ever.

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19 Oct, 2010

News Feed Optimization: Get the Most from Your Facebook Content

By Portent Team

Optimizing your Facebook posts for the News Feed should be your first plan of attack in your battle for social marketing supremacy.

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20 Sep, 2010

My first foray into sponsored tweets. FAIL.

By Ian Lurie

Note that I am using ad.ly as part of this test. I am not saying ad.ly is bad. They have a great site, a nice toolset and make no promises. I am suggesting (spoiler alert) that sponsored tweets rank in profitability somewhere below hiring alchemists to try to turn lead into gold. Sometimes, I just… Read More

Social Media

26 Jul, 2010

SEO and Social Media: Huzzah Seminar Video

By Ian Lurie

I taught part of another Huzzah! training today. The topic: SEO and social media. I talked about how to build a real, natural audience in social media, and take advantage of that in your link building and content efforts. I recorded the whole thing. Huge sound problems again – I’m cursed, apparently, at Wappow’s offices.… Read More

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17 Mar, 2010

Should I Run a Contest for Linkbait or Social Media?

By Portent Staff

Should you use online contests for social media and SEO?

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8 Mar, 2010

Oscar Movies are Like Optimized Websites

By Portent Staff

Did you watch The Oscars last night? It occurred to me that motion pictures are a lot like websites primed for organic search and social media. Movies as Websites Think about the meticulous attention to detail that goes into an Academy Awards caliber movie. It requires a compelling story – well written, skillfully performed, lovingly… Read More

Social Media

3 Mar, 2010

YouTube videos are 50x more likely hit page 1

By Ian Lurie

One innocent Tweet and everyone went nuts. Sheesh. The YouTube Video Optimization session at SMX West today kicked butt. Out of many cool tidbits, one really stood out: Matt Ballek pointed out a Forrester study showing that an optimized YouTube video is 50x more likely to get onto page 1 of Google than an optimized… Read More

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2 Dec, 2009

Spin Your Social Media Marketing Flywheel

By Portent Staff

I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you and… Read More

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14 Aug, 2009

230 Link Bait Ideas

By Portent Staff

Generating great link bait ideas is hard work. When link bait works it’s magical. Watching the page views, unique visitors and server load all go up at the same time is like watching the wheels spin on a slot machine right before it lands on 777. The difference is that a slot machine depends wholly… Read More

Social Media

12 Aug, 2009

Free e-book: Social Media Monitoring w/ Google Reader

By Ian Lurie

I’ve been kind of a jerk lately, even by my standards. My guilt is your gain, though – I just finished writing an e-book, and I’m making it available free, no strings attached: The Fat-Free Guide to Conversation Monitoring shows you how to monitor what folks say about you in social media using Google Reader… Read More

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23 Jul, 2009

Where is Your Social Media Marketing Headquarters?

By Portent Staff

This post is about the nature of social media. The premise is simple. Your social media marketing needs a  centralized location, a headquarters. Notice I did not write that you should centralize your efforts. That would be too much like those classic cartoon scenes in which the characters disappear behind skinny trees. When you hang-out… Read More

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2 Jun, 2009

We’ve got High Tweets – We got High Tweets

By Portent Staff

Become instantly cool with High Tweets! You thank your lucky stars.