Social media politics: Portent goes primetime on KOMO 4 News

Ian Lurie

For folks who wanted to see a video of my KOMO 4 Primetime appearance:

You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.”

And a huge shoutout to KOMO for giving us the video!!!

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Ian Lurie

Ian Lurie is founder of Portent. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). Ian's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team- training the agency group on all things digital. You can find him at

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  1. Lets see if this post disappears in the wastelands as my last post on your blog after hitting the submit button.
    In the beginning you said that Obama is doing better due to the amount of followers, but its not about the followers, as you can buy them, its about the responsiveness of the crowd.
    To which extent was this interview actually scripted or are all questions and answers spontaneous?

    1. Sorry if I missed a comment. Our spam filter is overly-conscientious.
      If you listen to the whole interview, I point out that response and GROWTH RATE, not sheer number of followers, is what really matters. It’s also only a 3-minute interview. I suggest you take a look at the slide deck at if you want to get the whole story.
      I’d had some prep for the interview, but half the questions were completely spontaneous. The other half were a bit rehearsed, but not as much as I would have liked.

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