The social candidacy: The elections Facebook influenced
Ian Lurie Nov 7 2012
Or, if you’re a Republican: “What the hell just happened?!”
The election was supposed to be close. Regardless of your party affiliation, you heard that for months: Maybe an electoral tie. Certainly with one candidate winning the electoral college and the other the popular vote. We wouldn’t know for days after November 6th…
Oops. The slide presentation/mini e-book below explains what I think happened: Polling companies missed an entire demographic group. At the same time: If the GOP wants to get back in the fight in 2016, they need to take a serious look at their social media strategy. That could hold the key to cracking their universe problem.
Disclaimer: I am a pinko lefty liberal. But that didn’t affect my research. You can see how hard I’ve been on the Democrats in past years for their social and internet marketing gaffes: Here, here and here. And either side can use or ignore this info.
Most important: Whichever party you’re from, please don’t post political yelling, screaming, taunting or caterwauling below. I’ll delete it. Stick to the report, and what you’d add, change or delete.
CEO & Founder
Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie. Read More