YouTube videos are 50x more likely hit page 1

Ian Lurie

One innocent Tweet and everyone went nuts. Sheesh.
The YouTube Video Optimization session at SMX West today kicked butt. Out of many cool tidbits, one really stood out: Matt Ballek pointed out a Forrester study showing that an optimized YouTube video is 50x more likely to get onto page 1 of Google than an optimized HTML page.
I tweeted it. It then got retweeted. And retweeted again. And then some more. And so on.
Since it got a lot of attention, I figured I’d better provide a proper citation. Matt was referencing a Forrester report that said:
Now that’s a lot of math, but here’s what it means: on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.
Matt’s presentation was dynamite. Learn more from him on his site, vidiSEO.

Ian Lurie
CEO & Founder

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Follow him on Twitter at portentint, and on LinkedIn at

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  1. Hello Ian,
    Thanks for this post. I just went over Forrester report and it took me off my feet. The fact that you can just sit back and watch the hits to your website increase by the hour with just sharing a you tube video amazes me.

  2. Hi Ian, I am a firm believer the better optimization on a video gives it a great chance of going viral! video marketing is a great way to generate leads if done properly.

  3. Is it fair to say sites with no rankings on a given keyword are able to get the most leverage out of using this tactic versus sites that already rank well and are in danger of being pushed down in the SERPS.
    Also, I wonder what percentage of users checking out a youtube video will actually make it to your site.

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