Portent Pop Quiz: George Freitag on Why You Should Delay Posting Your Videos on YouTube

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In this one George Freitag addresses why you should delay posting your videos on YouTube.


George: Which video thing?

Katie: The video thing about how to post videos not on YouTube.

George: So [chuckle] just right, right here like this?

Katie: Yeah, just right now.  Just do it.  Drop some wisdom.

George: So the problem with YouTube is that it’s a really popular site that’s very authoritative.  It’s like the third most popular site ever, and so one of the problems when you’re posting videos is that it’s hard to compete with YouTube.

Your video on YouTube will usually outrank your own site for the video, so that’s why it’s good to use one of the third-party hosting services that offer secure hosting most importantly.  So the important thing there is that they allow you to host the video but not have it indexed underneath their own website.

So we use Vzaar.  Uh, that’s – so we like them, but, um, there’s other ones out there.  And so, basically, the point is to host it with them so when you post it on your blog, all the authority gets driven to that blog post.  Then, you post it on YouTube later after that initial social bump has already associated with your website.

So maybe two – three weeks later, you go post it on YouTube so you can take advantage of the popularity of YouTube, but the most important thing is that, uh, all that initial buzz gets associated with your website.

Katie: Say goodbye, George.

George: Bye.

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Portent Alum George is a former member and lead of Portent's SEO team. George went on to Moz as an expert on local SEO and is now in residence at

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  1. Hey George or rather Katie, thank you for writing this post, but wtf, it is a lot shorter than what I expect from Portent.
    I have a question for you both. What happens if you use the YouTube HTML5 player for an unlisted video on Youtube on, which site should accrue authority?

    1. Thanks Jey. This is a new thing we’re starting where we sort of ambush a strategist to get a quick tidbit of knowledge about some random subject.
      Related to your question, first off either page can accrue authority, depending on its popularity. The main issue is that if you’re looking to use your video as content to leverage organic traffic to your website or blog, YouTube can often take away that traffic.
      I didn’t really have the chance to go over this in the video above, but a benefit of using a secure hosting service like Vzaar or Wistia is that these services pair the video to your page so the 2 are always shared as 1 piece of content. Unlisted YouTube videos can still be shared individually so you could actually be competing against a Twitter share of your video or, worse, another embedded post.

    1. A YouTube video, by itself, can’t really do much to help a website’s ranking. It can, however, promote a product and increase brand awareness outside of the site so you should absolutely use them to that end.

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