Internet Marketing Blog Posts

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Ninja marketing by using outreach for link-building Internet Marketing

15 May, 2018

Outreach 101: The Essence of Ninja Marketing

By Stella Murphy

The days when PR was a handshake and a well-placed logo on a celebrity are gone. Now that we are all slaves to the search engines that run our world (mostly kidding), our brands compete in a digital landscape that is constantly changing. Sometimes it feels like going into a sword fight blindfolded. How do… Read More

Internet Marketing

10 May, 2018

The GDPR: 29 Things ALL Marketers Must Know

By Ian Lurie

First: None of this is legal advice. I’m 24 years out of law school, and my eyes cross when I read any form of legislation. For the legalities, visit the GDPR site and/or hire a lawyer. I wrote this list while ranting about the various awful blog posts I’ve read by “experts,” and marketers’ tendency… Read More

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Internet Marketing

11 Apr, 2018

Facebook’s Congressional Hearing: This Isn’t About Privacy

By Alex DeLeon

Over the last two weeks, I’ve lost count of the number of conversations I’ve had with clients looking for my opinion on the news cycle surrounding Facebook and the congressional hearing that came out of it. These conversations have ranged far and wide. My largest client – an eCommerce giant with millions of fans –… Read More

Portent placeholder logo Internet Marketing

8 Mar, 2018

Engage Keynote: Intelligent CX Slides & Links

By Ian Lurie

My slides from today’s Engage presentation: From Mailers to CX: 25 Years of Marketing, And Where to Go Next from Ian Lurie Links coming soon.

Blah blah blah blah Internet Marketing

26 Feb, 2018

Nerdsplaining And How To Avoid It

By Ian Lurie

There’s a scourge in marketing: Nerdsplaining. It sucks the wind out of meetings, causes eyes to roll violently back, and may cause some clients to choke on their turkey sandwich. If I’ve ever inflicted these on you, leave a comment: PPC: Ask me why your Adwords campaign is sucking wind, and you’ll get a ten-minute… Read More

Internet Marketing

11 Jan, 2018

How To Lead When You’re Not In Charge: A Manual for Marketers

By Ian Lurie

There are few things more butt-clenchingly aggravating than watching a great set of marketing recommendations decay in a stakeholder’s rubbish heap. It happens to me. A lot. So I ponder the problem. A lot. I figured it out: We’re asked to lead, but we’re not in charge. Stakeholders—internal or external— hire us to provide direction… Read More

How to compete with Amazon in paid search during holiday Internet Marketing

21 Dec, 2017

How to compete with Amazon (and win) during the holiday shopping season

By Kerri McCarthy

How to Keep More of the Holiday Pie in Paid Search The holiday shopping season brings many rewards for eCommerce businesses, but over the past several years that brings a familiar seasonal challenge: Amazon. It’s no secret that Amazon ramps up its SEM competitive presence during the holiday shopping season – beginning heavily in November,… Read More

Internet Marketing

19 Dec, 2017

The Digital Marketing List: 56 Things You Should Be Doing But Probably Aren’t

By Ian Lurie

My list of digital marketing tactics. I wrote it in March 2008 and last updated it December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s… Read More

Setting up your small business internet marketing presence - Portent Internet Marketing

13 Dec, 2017

10 Things to Check When Setting up an Internet Presence for a Small Business

By Amanda Putney and Max Trotter

Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses.… Read More

How to be a marketing leader when you're not in charge of the team Internet Marketing

8 Nov, 2017

How to Lead in Marketing When You’re Not the Captain of the Boat

By Matthew Taufa'asau

At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.’ Today though, we’re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work… Read More

Marketing automation technology proliferation Internet Marketing

17 Oct, 2017

How the Digital Marketer Must Change as Automation Grows

By Chad Kearns

As the hype around marketing automation fades and evolves into a regular part of the marketer’s job description, evaluation and adoption of automated technology and platforms (“Martech”) is growing to become a competency requirement for marketers across our industry. 88% of companies are already using marketing automation or plan to use some form of automated… Read More

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8 Oct, 2017

Marketing as Worldbuilding: The Slides & Links

By Ian Lurie

My Swivel presentation all about marketing worldbuilding: Marketing Worldbuilding: Collaborative Storytelling for Digital from Ian Lurie The Links More links coming later, but for now: AnswerThePublic.com is the standard for questions and interests research. Buzzsumo question search is kick ass Canva is my new favorite fancy-schmancy charts tool Grammarly will save you from philsophy massacres… Read More

Digital marketing strategies for small business budgets - Portent Internet Marketing

7 Aug, 2017

3 Digital Marketing Strategies That Won’t Cost You a Dime

By Timothy Johnson

Digital marketing covers a huge range of potential channels, tactics, and occasionally even a dash of strategy. Being an expert in everything is nearly impossible, and a big part of why agencies like Portent have a job. The risk of low return on ad spend, or even low return on your sweat equity is enough… Read More

Create blockbuster-worthy marketing personas Internet Marketing

21 Jun, 2017

6 Ways to Build Blockbuster-worthy Marketing Personas

By Kyle Eliason

A long time ago in a galaxy far, far away, before I was a digital marketer, I was a screenwriter. It was a period of endless coffee, erratic pay checks, and afternoons that inexplicably turned into early mornings. I learned many valuable skills as a writer that I still use to this day. For example,… Read More

Internet Marketing

7 Jun, 2017

Why Every Marketer Should Spend a Month Time Tracking

By Chad Kearns

If you’re not tracking your own hours as well as those of your team, I’m here to convince you to start today. Time tracking task by task isn’t fun. It can seem trivial for some and scary for others. But with effective time tracking and analysis, the payoffs in identifying bottlenecks in current work processes… Read More

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