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SEO pagination tunnels and click depth visual exploration Featured

9 Jan, 2018

How Site Pagination and Click Depth Affect SEO – An Experiment

By Matthew Henry

We’ve all seen pagination links — those little numbered links at the top and bottom of multi-page content. They are used on blogs, e-commerce sites, webcomics, gallery pages, SERPs, and multi-page articles.   From the human visitor’s point of view, pagination is pretty simple. If you are on page one, and you want to see… Read More

How to compete with Amazon in paid search during holiday Internet Marketing

21 Dec, 2017

How to compete with Amazon (and win) during the holiday shopping season

By Kerri McCarthy

How to Keep More of the Holiday Pie in Paid Search The holiday shopping season brings many rewards for eCommerce businesses, but over the past several years that brings a familiar seasonal challenge: Amazon. It’s no secret that Amazon ramps up its SEM competitive presence during the holiday shopping season – beginning heavily in November,… Read More

Internet Marketing

19 Dec, 2017

The Digital Marketing List: 56 Things You Should Be Doing But Probably Aren’t

By Ian Lurie

My of digital marketing tactics. I wrote it in March 2008 and last updated it December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now… Read More

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Setting up your small business internet marketing presence - Portent Internet Marketing

13 Dec, 2017

10 Things to Check When Setting up an Internet Presence for a Small Business

By Amanda Putney and Max Trotter

Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses.… Read More

Facebook wants you to trust just two advertising metrics to optimize - Portent Social Media

8 Dec, 2017

Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

By Lauren Clawson

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these… Read More

Use Google Analytics to Become a Better Content Strategist Content Strategy

6 Dec, 2017

Talk Data to Me: Google Analytics Tips That Lead to Better Content Strategy

By Katie McKenna and Ian Barrett

If you have any hand in the content on your company’s website or your clients’ websites, it’s important that data informs your decisions. Otherwise, you risk creating content that doesn’t meet your audience’s needs. But knowing this will only get you so far–it’s even more important that you know how to find and interpret the… Read More

HTTPS Migration Quiz and Checklist Design & Development

28 Nov, 2017

Time to Adopt HTTPS

By Andy Schaff

I recently developed a comprehensive questionnaire to determine if it’s worthwhile to move your site to HTTPS if you haven’t already. If you can answer “YES” to any of the following questions, we highly recommend making the switch. Do you have a website?   Wait, what? Only one question?!? So you’re saying… That’s right. If… Read More

Markdown Preview in Atom: Cool, huh? Content Strategy

20 Nov, 2017

How to Set Up & Use Atom as a Markdown Editor

By Ian Lurie

In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great… Read More

How to use PPC to drive lead generation for law firms PPC

16 Nov, 2017

How to Use PPC For Law Firm Lead Generation – SEM Lessons for Professional Services Firms

By Max Trotter

Search engine advertising is a critical piece of the marketing puzzle for all businesses, but can be especially useful in an industry that is as competitive as Law or other professional services. This post looks at some of the specific opportunities and pitfalls for professional services firms, focusing on Law, but there are plenty of… Read More

Finding Quick Win Opportunities in Google Analytics Analytics

15 Nov, 2017

How to Find Quick Win Opportunities in Google Analytics

By Michael Wiegand

This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something… Read More

How to be a marketing leader when you're not in charge of the team Internet Marketing

8 Nov, 2017

How to Lead in Marketing When You’re Not the Captain of the Boat

By Matthew Taufa'asau

At Portent, we often get asked to advise on the ideal marketing team structure. The answer is almost always ‘it depends.’ Today though, we’re talking about something almost universally true for the mindset of successful marketing teams. Whether you see one person in each role here, or ten, this approach will make any team work… Read More

Driving More Revenue With Smart Amazon Marketing - Portent SEO

2 Nov, 2017

Where To Start With Amazon Marketing

By Timothy Johnson

Amazon Marketing: Why It’s Important There are hundreds of millions of active accounts on Amazon. Moreover, nearly half of internet shoppers go directly to Amazon instead of starting with a search engine like Google when they are looking to make a purchase. Those are staggering numbers. But chances are you don’t need convincing that Amazon… Read More

Spooky Lessons in SEO from Portent - Happy Halloween SEO

31 Oct, 2017

The Grim Specter of SEO Past – Happy Halloween from Portent

By Colin Parker

We interrupt your regularly scheduled blog to bring you this Halloween-themed SEO lesson. When your team is full of brilliant SEOs and digital marketers, Halloween bake-offs (and pretty much every other holiday function) risk getting into the deep end of the nerd pool pretty quickly. The Portent team had already put together a blog post… Read More

User Experience

30 Oct, 2017

Code Coverage Analysis for Better Page Speed

By Ian Lurie

It’s aggravating. You smushed the images. You smashed the files. Your site’s still getting a lousy page speed score. You shake your fist at the internet gods and scream “Why!?!! WHY DO YOU MOCK ME?! Why?!!” Your problem might be “dead code.” Dead code (aka code boogers, code klingons, code fungus) is leftover and unused… Read More

Portent placeholder logo Content Strategy

26 Oct, 2017

Turning Content into Business: ACP-LS Presentation

By Ian Lurie

Greetings, ACP-LS folks! Here’s my deck and links: Send me questions on Twitter. I love it! Me, on LinkedIn AnswerThePublic provides content ideas is the best text editor ever Canva helps with graphics creation Grammarly is a decent quick proofreading tool Hemingway helps make your content more brief iStockPhoto provides stock images (if you… Read More

Remarketing Audiences Every Marketer Should Be Using from Portent PPC

23 Oct, 2017

9 Remarketing Audiences Every Marketer Should Use for Holiday 2017

By Ryan Moothart

Remarketing is an essential strategy for just about every AdWords account imaginable. Targeting ads to users who are already familiar with your site and your brand tends to increase your conversion rates and help retain existing customers. Thankfully, remarketing capabilities have also advanced quite a bit in the past few years. Advertisers now have more… Read More