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8 Aug, 2018

Creating Kick-Ass Marketing Reports Through Progressive Detail

By Ian Lurie

Marketing reports damage my car. Sometimes, when I walk out of a meeting, usually a quarterly or monthly There-Is-A-Very-Important-Person-In-The-Room kind of meeting, I head to my car. I close the door. I crank up the radio. Then I punch the roof as hard as I can while screaming “fuuuuuuuuuuuuuuuuuuu.” Most of the time, that’s because… Read More

Facebook Pixel Helper Icon - Portent Social Media

30 Mar, 2018

The #1 Facebook Ad Tool: Facebook Pixel Helper

By Josh Thompson

The Facebook Pixel is a foundational piece of any successful advertising campaign on Facebook. If you’re not familiar with pixel tracking, it’s a piece of code placed on the back-end of your website to accurately track results and users, along with optimizing ads and building audience segments for smarter marketing in the future. It’s common… Read More

Create better content with user interviews and recruit your own participants Content Strategy

28 Mar, 2018

Create Better Content: 6 Ways to Recruit User Research Participants

By Katie McKenna

Let’s start with an assumption: As a brilliant digital marketer, you know that understanding your prospects and customers intimately is the cornerstone for creating great content and a successful marketing program. But how can you understand them without asking them the right questions? When you think of formal “user research,” words that come to mind… Read More

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Signpost with blank arrows on blue sky background SEO

20 Mar, 2018

How to Structure Your Site’s Navigation for SEO and UX

By Caleb Cosper

It struck me recently that while we <em>frequently</em> advise our clients and partners on the SEO potential held in their site’s global navigation, how to structure site nav for SEO and UX benefit is something a lot of marketers don’t immediately consider. And that’s a problem. My hope after you read this post is that… Read More

PPC

15 Mar, 2018

Get Kraken With These 5 Keyword Research Tools

By Mike Fitterer

Mythical sea creatures are really cool, right? Any massive octopus-like thing that can easily bring down large ships is a beast to be reckoned with. My two (very-soon-to-be-three) kids also think the name “Kraken” sounds totally awesome. (This digital marketing tangent brought to you by ongoing early parenthood.) And you know what else is awesome?… Read More

SEO

13 Mar, 2018

Google’s Latest Algorithm Update + A Layman’s Guide to Search Engines

By Zac Heinrichs and Justin Brasser

The Google algorithm has changed! I repeat, the Google algo has changed! Quick, grab your laptop, an emergency thermal blanket, and lock yourself in that bunker with a six-month supply of soylent! Wait… that’s not a surprise at all… Google has said time and time again that there are changes made daily. This time around,… Read More

Is Facebook Blueprint Certification worth the time and money Social Media

8 Mar, 2018

Facebook Blueprint Certification: Is It Worth It?

By Alex DeLeon

Facebook Blueprint If you’re an aspiring Facebook advertiser,  you’ve almost certainly spent time stumbling around the ad manager platform trying to understand how to replicate the [effective] ads you see when scrolling through your personal feed. As always, the quickest way to figure things out is to simply start creating your own ads. But you… Read More

Portent placeholder logo Internet Marketing

8 Mar, 2018

Engage Keynote: Intelligent CX Slides & Links

By Ian Lurie

My slides from today’s Engage presentation: From Mailers to CX: 25 Years of Marketing, And Where to Go Next from Ian Lurie Links coming soon.

Blah blah blah blah Internet Marketing

26 Feb, 2018

Nerdsplaining And How To Avoid It

By Ian Lurie

There’s a scourge in marketing: Nerdsplaining. It sucks the wind out of meetings, causes eyes to roll violently back, and may cause some clients to choke on their turkey sandwich. If I’ve ever inflicted these on you, leave a comment: PPC: Ask me why your Adwords campaign is sucking wind, and you’ll get a ten-minute… Read More

The content structure brings it all together Content Strategy

21 Feb, 2018

How to Create a Team-based Content Calendar

By Ian Lurie

Editorial calendars suck. There. I said it. They suck because they are wish lists, not sensible plans. They’re inflexible. They use terminology your team and clients don’t understand, like “10x” and “long form.” They suck because we try to jam our marketing teams into calendars. That’s backward. We should build calendars based on our teams.… Read More

Implement hreflang tags correctly picture of many languages saying welcome SEO

20 Feb, 2018

How to Implement Hreflang & Canonical Tags Correctly

By Julie Goodman

On the surface, both the hreflang tag and canonical tag do similar things – tell search engines which version of a page they are supposed to index and deliver to particular searchers. However, these tags do not have the same function. They are not the same thing. As digital marketers, we keep abreast of the… Read More

Importance of Design Design & Development

16 Feb, 2018

Why Every Marketer Should Care About Design

By Kyle Eliason

Only a fraction of digital marketers consider design a core component of our jobs. Traditionally, we leave designing to designers. This lets the rest of us spend more time serving our king and queen: data and text. Besides, we’re just a [insert job title here] – most agencies have a design team to do pesky… Read More

Find long-term PPC and SEO opportunities in Google Analytics Analytics

31 Jan, 2018

How to find long-term PPC & SEO opportunities in Google Analytics

By Michael Wiegand

Here’s the latest excerpt in the upcoming analytics e-book on cross-channel opportunity gap analysis. Another reminder: We’re using Google Analytics and a few other third-party data providers here to unearth long-term SEO opportunities and PPC opportunities, but the tool you use isn’t as important as the process of discovering what channels and tactics work for… Read More

Marketing Project Management and organization structures Project Management

23 Jan, 2018

Advantages of different org structures on marketing project management

By Jason Olson

When you’re structuring how you deliver services to clients, whether they’re internal or external, it’s important to think through how that foundational planning work will impact the actual marketing project management process. When you’re white-boarding business structure and working from phrases like “exceeding the client promise” (something we try to live by at Portent) it’s… Read More

Mystery International Traffic in AdWords - clicks from Iran and North Korea and Syria PPC

18 Jan, 2018

Mystery Traffic from AdWords – North Korea, Syria, Iran, Oh My!

By Ryan Moothart

It’s like lions, and tigers, and bears, but with tyranny and oppression. But I’m not here to discuss international politics today. The reason for my witty extremely unclever title is because of location targeting. Or, more specifically, the lack of certain negative targets which I never knew I needed until a few months ago. But,… Read More

Surprise - It's the New Character Length for Google SERP Snippets & Meta Descriptions SEO

16 Jan, 2018

New Length for Google SERP Snippets & Meta Descriptions

By Zac Heinrichs

Update as of May 2018: There is no fixed length for search snippets according to another Danny Sullivan tweet on 14 May 2018. So, do Meta Descriptions even matter anymore? I’ve got some thoughts, read more here: Meta Descriptions are Still Important! Just in case you hadn’t heard yet, On December 1, 2017, Google (read:… Read More