Email Marketing: Success Through Legitimacy
Email is the crux of a successful conversation marketing campaign. If you’re using the Internet, it’s clearly the easiest way to contact a potential customer. | Read Article
Conversation Marketing: Building brand and making good decisions
The Web’s interactivity gives it far more in common with a conversation at, say, a cocktail party or business meeting than it does with flipping through a magazine. It requires a unique strategy. | Read Article
What is ‘Brand’?
These days I hear a lot about how a company is ‘reinventing their brand’, or doing a ‘rebranding project’. 90% of the time, the person making this statement means that they’re redesigning their print literature and web site. | Read Article