Ad Extension

Ad extensions are an additional feature which allow you to display extra information about your business. You can include sitelinks, specific product information, business addresses and phone numbers.

Definition

Ad extensions are an additional feature which allow you to display extra information about your business. You can include sitelinks, specific product information, business addresses and phone numbers. There are five main ad extensions you can use: sitelink extensions, location extensions, call extensions, review extensions, and callout extensions. Depending on the type of business you are running, some of these will not apply. For instance, if you have a ecommerce business, having a location extension is not much help. Ad extensions can help achieve higher CTR for your ads because they give your ad more real estate on the SERP, allowing for higher visibility.