Ad Formats

Ad formats are the various types of ads available for use within an AdWords account. These include text ads, image ads, and product listing ads.

Definition

Ad formats are the various types of ads available for use within an AdWords account. Each ad format allows you to customize how you serve ads to fulfill a particular objective. These are examples of ad formats: expanded text ads, ad extensions, image ads, app promotion ads, video ads and product listing ads.