Ad Placement

The location on the Google Display Network where your ad can appear based on the placement targeting you choose.

Definition

The location on the Google Display Network where your ad can appear based on the placement targeting you choose. Targeting can be as broad as an entire website or as specific as a page on the website or even an individual ad unit somewhere on a page. You can either choose placements yourself using managed placements or allow Google to choose relevant placements using the automatic placements feature.