Ad Position

The location of your ad relative to other ads on the SERP.

Definition

Ad position is the location of your ad relative to other ads on the SERP. Ad position is determined by your ad rank, which gives your ad a score based bid amount and other factors. Ad Position is recalculated every time the ad is eligible to appear, an Ad Position of “1” means the ad is the first ad on the page. Ad Position is different from Average Position in that Ad Position is where your ad is at one specific time, whereas Average Position gives you a number based on the average of the Ad Position in any given time frame.