Ad Rank determines our ad position. It is based on our bid amount, quality score and expected impact of our ad extensions.
Definition Ad Rank determines our ads position on the SERP. Ad Rank is calculated using our CPC bid amount, Quality Score, and expected impact of our ad extensions. Ad Rank is recalculated every time an ad is eligible to appear on the SERP and compete in an auction. Ad Rank can increase or decrease depending on the competition within that auction at that time. Ad Rank affects our ads position relative to other ads. It also can affect our CTR as a higher average position will allow for more visibility of the ad.
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