Ad Relevance

This AdWords keyword status lets you know how relevant a keyword is to the ads within the ad group. Relevance is rated as below average, average, or above average.

Definition

This AdWords keyword status lets you know how relevant a keyword is to the ads within the ad group. Relevance is rated as below average, average, or above average. This information is provided to help you identify what keywords are not relevant enough to your ads to perform well. To find the relevance of any of your keywords, hover over the speech bubble icon next to a keyword.