Ad Variation

Ad variations allow you to test different ads in the same ad group for the same product or service and using the same keywords.

Definition

Ad variations allow you to test different ads in the same ad group for the same product or service and using the same keywords. This is a good way to test different messages against each other to see which will deliver higher click-through rate and conversions. You can test headlines, display URLs, extensions, and other parts of an ad using variations.