Advertising Policies

These official policies should be followed closely for ads, keywords, and websites. If ads don't comply with these policies they will not be eligible to run.

Definition

These official policies should be followed closely for ads, keywords, and websites. If any portion of a policy is not met, your ads will not be eligible to run. Additionally, if advertisers try to work around policies their accounts can be permanently banned. There are four categories of policies: prohibited content, prohibited practices, restricted content, and editorial and technical.