# Automatic Bidding

Automatic bidding is a strategy where AdWords automatically sets, increases, and decreases your bids.

## Definition

Automatic Bidding is a bidding strategy where AdWords automatically sets, increases, and decreases your bids. There are different automatic bid strategies for different objectives, such as, “Target search page location,” “Target CPA,” “Target ROAS,” “Target outranking share,” “Maximize clicks,” and “Enhanced CPC”. Enhanced CPC is another way of saying maximize conversions. You would choose one of these strategies based on your primary goal for your ad.