Bid

This is the maximum amount you’re willing to pay per one click of your ad.

Definition

A bid is the maximum amount you’re is willing to pay per one click of your ad. Your bid amount along with Ad Rank determine the Ad Position of your ads. You can focus on clicks, impressions, conversions, views, or engagements when setting your bids, depending on your goals for the campaign. Bids vary drastically depending on the industry, competition, and other factors--there is no universal standard.