Bounce Rate

This is a behavioral metric (given in percentage) that shows how many people entered your site on a specific page and left without an additional action.

Definition

Bounce rate is a behavioral metric (given in percentage) that shows how many people entered your site on a specific page and left without an additional action. There are things you can do to improve it, such as creating a better user experience, more relevant landing pages, more closely related ad copy to the landing page, and so on.