Broad Match Keyword

This is a keyword match type that shows results not only for the specified keyword but for synonyms, related searches and relevant variations of the keyword.

Definition

This is a keyword match type which shows results not only for the specified keyword but for synonyms, related searches and relevant variations of the keyword. For example, if your keyword is "blue hat", ads would appear for the search terms "blue cap," "green cap," or "yellow baseball hat." This method of targeting keywords can become expensive because ads may show for non-relevant keywords, leading to high bounce rates and low conversion rates.