Broad Match Modifier (BMM)

This keyword match type is similar to regular Broad Match except that it will only show ads for close variations and not for synonyms or related searches.

Definition

This keyword match type is similar to regular Broad Match except that it will only show ads for close variations, not for synonyms or related searches. For example, if your keyword is “+blue +hat,” only search results with the word blue and hat will trigger ads, examples of keywords that would trigger the ad include “big blue hat,” “feeling blue hat,” or “blue seahawks hat.”