Change History

This AdWords tool allows you to see any changes made within your account, which include ad text edits, bid adjustments, and budget adjustments.

Definition

Change history is an AdWords tool that allows you to see any changes made within your AdWords account, which include ad text edits, bid adjustments, and budget adjustments. This tool is most useful if you have multiple people working on the same AdWords account. It will allow you to see who made what change and when. It will also allow you to quickly revert changes that were made by mistake or changes that did not perform as expected.