Click-through Rate (CTR)

Click-through rate (CTR) is the most basic way to measure the success and relevancy of your ads. It refers to the number of times your ad is clicked after it receives an impression. To calculate CTR, divide total clicks by total impressions.

Definition

CTR is the most basic way to measure the success and relevancy of your ads. It refers to the number of times your ad is clicked after it receives an impression. To calculate CTR, divide total clicks by total impressions. CTR helps determine relevancy and success because the more your ads and keywords relate to each other and to your business, the more likely a user is to click on your advertisement.