Content Network

A series of websites, blogs and email programs that have partnered with Bing to allow advertisers to serve their ads in other locations.

Definition

Bing’s Content Network is a series of websites, blogs and email programs that have partnered with Bing to allow advertisers to serve their ads in other locations. Ads are targeted by matching keywords to content on various websites to serve the ad in the most relevant location. Content network cost per click is typically lower than Search Network CPC, giving advertisers more clicks for the same budget.