Conversion

A conversion can come in many forms. The most common include submitting an email address, completing a sale, form submission, or downloading a document.

Definition

Conversions come in many forms by way of a customer completing a desired action. The most common types of conversion include submitting an email address, completing a sale, form submission, or downloading a document. Conversion can be recorded in a number of ways, most commonly using tracking codes provided by AdWords, Bing Ads, Facebook, and so on.