Conversion Rate

Conversion rate is calculated by dividing the total number of conversions by the total number of ad clicks. This metric lets us know how successfully our ads are converting.

Definition

Conversion rate is calculated by dividing the total number of conversions by the total number of ad clicks, which gives you a decimal that is then turned into a percentage (0.12 = 12%). This metric lets you know how successfully your ads are converting and is a great metric to optimize around if you have sufficient data to justify decisions.