Conversion Tracking

Typically instituted by an analytics program such as Google Analytics, this feature allows you to track leads, purchases, form submissions, sign-ups, and other conversions.

Definition

Conversion tracking is typically instituted by an analytics program such as Google Analytics, but it can also be implemented using AdWords and similar services. Conversion tracking allows you to track leads, purchases, form submissions, sign-ups, and other conversions, giving you useful data around what campaigns, ad groups and keywords are working, It also helps you better understand your return on investment and make more informed marketing decisions.