CPC

CPC, or cost per click, is the measure of how much an advertiser pays per single click on an ad. It is a metric for both search and display advertising.

Definition

CPC, or cost per click, is the measure of how much an advertiser pays per single click on an ad. It is a core metric for PPC and display advertising, and important to calculate for paid social despite impression based pricing. By far the largest determining factor for CPC is the competition your ad faces. More competitive terms will have higher bids, which drive up costs. In AdWords your cost per click can also be influenced by your site's quality score, with higher quality scores contributing to lower CPC's and visa versa. CPC is the determining factor for how far a given ad budget will stretch, with lower costs able to bring more people to the site for the same amount of money.