Daily Budget

Daily budget is a maximum amount you set that can be spent each day on each campaign.

Definition

Daily budget is a maximum amount you set that can be spent each day on each campaign. It is important to remember that AdWords will spend up to 120% of your daily budget on any given day depending on the popularity of the campaign at that time. Daily budgets are typically derived from a monthly budget. To arrive at the daily budget figure you divide the total monthly budget by the number of days in that month.