Day Parting

Day parting is a campaign optimization strategy that allows you to run ads only during the most profitable hours of the day or the most profitable days.

Definition

Day parting is a campaign optimization strategy which allows you to run ads only during the most profitable hours of the day or the most profitable days. Day parting is accomplished by setting an ad schedule in AdWords. It allows you to either eliminate days or put bid modifiers on the days which perform best.