Devices

These are electronics which support the display of PPC ads. Devices that have this capability include mobile devices, tablets, desktops, and laptops.

Definition

Devices are the electronics that support the display of PPC ads. Devices which have this capability include mobile devices, tablets, desktops, and laptops. In the AdWords or Bing Ads interface there is a setting that allows you to put bid adjustments on each type of device individually, from -90% to +900%.