Display Network

The Display Network is a network of millions of sites on which your ads can be displayed.

Definition

The Display Network is a network of millions of sites on which your ads can be displayed. The sites on which your ads are displayed can be chosen based on keywords, placements, topics, interests, and demographics. The Display Network provides less expensive clicks than the Search Network, allowing you to get more clicks on your ad per your allotted budget. The Display Network is great for initial product awareness and is also used for remarketing campaigns.