Double Serving

This is an Adwords policy that does not allow more than one ad from the same advertiser to be shown at the same time on the same SERP.

Definition

This is an Adwords policy that does not allow more than one ad from the same advertiser to be shown at the same time on the same SERP. This policy is in place so that advertisers do not gain an unfair advantage by showing more than one ad on the SERP at any given time.