Dynamic Keyword Insertion

Allows the search term which triggered your ad to show in the ad's headline. This is done by inserting {KeyWord:______} before your keyword.

Definition

Dynamic Keyword Insertion allows the search term which triggered your ad to show in the ad’s headline only if it is shorter than the 30-character limit. If it is longer than that limit, the default headline which you chose will be displayed. This is accomplished by inserting {KeyWord:_____} before the keyword or phrase.