Exact Match

Exact match is a keyword match type that only allows ads to trigger for exactly the keyword you have specified, giving you the ability to reach a more targeted audience.

Definition

Exact match is a keyword match type that only allows ads to trigger for exactly the keyword you have specified, giving you the ability to reach a more targeted audience. To use exact match types simply surround your keyword(s) in brackets, for example [gray hats]. With the exact match keyword, results would only trigger if that phrase or a close variation e.g. "gray hat" were searched.