Expanded Text Ad (ETA)

The new standard type of AdWords ad, which includes two 30-character headlines, one consolidated 80-character description, a destination URL and a display URL. These ads appear on Google's search results pages and across the Google Network.

Definition

The new standard type of AdWords ad, which includes two 30-character headlines, one 80-character description, a destination URL and a display URL. They increase headline space 140% and description line space 14% as compared to the previous standard text ads. These ads appear on Google's search results pages and across the Google Network.