Google AdWords

Google AdWords is a pay-per-click ad network by Google that allows advertisers to create their own ads to be shown for keywords and with placements they choose.

Definition

Google AdWords is a pay-per-click ad network by Google that allows advertisers to create their own ads to be shown for keywords and with placements they choose. Google AdWords allows you to run a few different types of campaigns, such as Search Network with display select, Search Network only, Display Network only, shopping, video, and universal app campaigns. There are other PPC ad networks in addition to AdWords, such as Bing Ads and Ask.com.