Google Analytics

Google Analytics is a free Google tool which allows users to optimize their websites with details and statistics about the site and its users.

Definition

Google Analytics is a free Google tool which allows users to optimize their websites with details and statistics about the site and its users. This is done by placing a snippet of code on the website that allows Google to crawl the site and gather data. This data is then aggregated in a user interface where it is displayed and ready for interpretation.