Google Forwarding Phone Number

A Google forwarding phone number is a unique phone number provided by Google and displayed with your ads, allowing you to track which ads and campaigns resulted in a phone call.

Definition

A Google forwarding phone number is a unique phone number provided by Google and displayed with your ads, allowing you to track which ads and campaigns resulted in a phone call. If you do not use the forwarding number provided by Google, you will not know whether or not your AdWords efforts facilitated that phone call. Forwarding phone numbers also allow phone calls to be counted as conversions once the phone call has lasted a predetermined time, such as 60 seconds.