Impression Share

Impression share is a metric that tells us how many impressions we are eligible to receive, this is shown by a percentage calculated by dividing the number of impressions we received by the total number of impressions available.

Definition

Impression share is a metric that tells us how many impressions we are eligible to receive, this is shown by a percentage calculated by dividing the number of impressions we received by the total number of impressions available. The number of impressions you can receive depends on your impression share.