Landing Page

The web page someone is taken to when they click an ad.

Definition

A landing page is the web page someone is taken to once they click an ad. Every good landing page has 3 main features: a unique selling proposition (USP), the benefits of what you're offering, and a call-to-action. Landing pages are important because they are the first thing a customer experiences when clicking on your ad. Creating a good landing page is important because it will provide more conversions for you.