Long-tail Keywords

Longer, more specific keywords that people further along in the customer journey might use in search.

Definition

Long-tail keywords are longer, more specific keywords people further along in the customer journey might use in search. They typically have lower cost per click compared to shorter, more broad keywords due to having lower search volume, but can result in more conversions than the more general terms. For example, “hats” is a very broad keyword that is not very precise, a long-tail keyword would be “red trucker hat with Chevrolet logo”.