Negative Keyword

A negative keyword gives advertisers the ability to exclude certain search terms from triggering their ad.

Definition

A negative keyword gives advertisers the ability to exclude certain search terms from triggering their ad. Negative keywords are important for successful PPC campaigns.They allow us to weed out unproductive keywords that burden our budget and PPC efforts. Broad match keywords can eat up a budget quickly if the proper negative keywords are not present. For example, including "free" as a negative keyword will exclude people searching for free products or services.