Product Listing Ad (PLA)

PLA is an ad format you can use to promote products on the Google Search and Google Shopping Networks.

Definition

PLA is an ad format you can use to promote products on the Google Search and Google Shopping Networks. A PLA lets you to show a product image, title, and price and is eligible to appear at the top of the SERP. They typically have lower cost per click and higher click-through rate compared to traditional search ads.